Hero Versus Guide: What that means to us

Logan Ward • Jan 26, 2023
Hero Versus Guide: What that means to us

We frequently refer to our agents as “your real estate guides”. We intentionally choose the perspective of a guide in our clients lives versus the hero of their stories. We believe that to build trusting relationships, we must become servant leaders who can keenly identify and meet the needs of those we are serving.



We focus on the client first, understanding the complexities that a move may present, and gently leading them through the process as a real estate guide who is well-seasoned and familiar with the course. Our confident guides are not the heroes who forcefully save the day, to be rewarded with applause and attention. We are humble, responsive, and steadfast as we competently chart each unique path for our clients. 

Reach Out To The RHR Team

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